Major cosmetics maker Kanebo launch on March 16, 1999 and Sakai Ms. Noriko was chosen to an image character of cosmetics "Pleciell white C" series for a beauty white effect.

The same series arranges 9 kinds of line up from a wash to lotion, beauty liquid and make women of 20 reigns and also 30 reigns a target mainly.

It does and watches be important the sense of security and a trust impression to the merchandise of a consumer, in choosing a character and be a top class in a noted degree and a popular degree and be accepted to a wide layer.

Also, there be a clean impression and a merchandise image to because it is beautiful as skin sbj shine white suited such case with the arrow of Shiraha sbj be said to have stood.

Cm ON-AIR be only 1 type of 15 seconds version that attaches lotion to a face and receive refreshing light in morning and be from April 1, 1999.

Furthermore, a launching plan is used for a back (in April, 1999 the new musical composition of Sakai Ms. Noriko that an important figure singer managed a musical piece).